Cartier is well known for its jewelry and wristwatches, including the “Bestiary” (best illustrated by the Panthère brooch of the 1940s created for Wallis Simpson), the diamond necklace created for Bhupinder Singh the Maharaja of Patiala, and the “Santos” wristwatch of 1904.
Cartier has a long history of sales to royalty and celebrities. For example, Kate Middleton, the Duchess of Cambridge, has been seen wearing the Cartier Ballon Bleu timepiece.
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Timeless Cartier Masterpieces: Why They Cost What They Do?
The ownership experience that comes with buying vintage Cartier jewelry piece or a watch is one to be savored and enjoyed for years (and generations, for that matter) to come. Cartier watches for example, are painstakingly crafted to look beautiful, keep good time, and face up to the challenge of the rigors of our everyday lives.
Their price tags might be a gatekeeper for many though. Today we’re zooming-in on some of the wallet-related aspects of buying Cartier.
Buying Cartier Is an Investment
While purchasing a Cartier watch you want, you can secure your investment at the same time! It’s one of the many great advantages of buying vintage when it comes to luxury watch. You can absolutely avoid the pitfalls of depreciation that comes with buying brand new, say Apple watch. Depreciation of luxury brands items slows with time, and can completely reverse and come back the other way. It is not at all uncommon for a vintage watch from brands such as Cartier, Jaeger Lecoultre, Rolex and Chanel, to be sold for more than it was originally bought for.
Best Selling Means High On-Demand
Interesting statistics–Cartier is the second best-selling Swiss watch brand in the world after Rolex. This speaks volume about Cartier’s quality, popularity on how high on-demand the brand is. This is to say, you won’t have any trouble re-selling your Cartier watch, should you desire to do so, sometime along the road.
Buy Authentic Cartier
It goes without saying that in order for your investment to work you should take precautions to not end up buying fake Cartier. Only purchase from reputable antique and vintage dealer. The game of making fake watches has changed dramatically over the past 50 years. Nowadays, counterfeiters use increasingly sophisticated machines and technology to mimic the timepieces and make them look as close to the original Cartier as possible. Modern day imitation are harder to recognize without a trained eye.
The fake Cartier watch won’t be finished with nearly the same attention to detail as the genuine Cartier. For example, the fake ones will most likely have much rougher engraving and irregular, much less refined work done on all individual parts of the watch.
All Cartier watches are manufactured in the Cartier workshops located in Switzerland, either at La Chaux-de-Fonds, or in Geneva in the case of watches bearing the Geneva Seal. No expense is spared at Swiss workshops to achieve exceptional quality and almost never ending life expectancy of your watch.
It Actually Costs Much Less to Maintain Cartier Watch Than People Think
Polishing makes it possible to remove or reduce scratching on gold or steel surfaces. Watch polishing is one of the things people believe they should do often when they buy vintage Cartier. In reality though, given that polishing involves the removal of a fine layer of metal, Cartier watchmakers strongly recommend you NOT to have this service carried out more than twice in the lifetime (!) of a watch made of white gold and three times–for the watch made of yellow gold or steel.
Cartier’s Craftsmanship and Legacy is Priceless
The company was founded in Paris, France in 1847. King Edward VII of England referred to Cartier as “the jeweler of kings and the king of jewelers.” Cartier was also the first watchmaker to popularize the wristwatch. After hearing his friend and pioneer aviator, Alberto Santos-Dumont complain about how hard it was to read a pocket watch when recording flight times, Louis Cartier was inspired to solve the problem and that’s how Santos-Dumont wristwatch, the first pilot watch as well as the very first wristwatch for men came into existence!
This spirit of tirelessly putting in efforts in pursuit of perfection hasn’t weathered away over the past two and a half centuries. Just recently the company presented Cartier ID One. It’s a concept watch developed by Cartier engineers to be the world’s first watch that never needs adjusting thanks to innovative mechanisms and materials, including hairsprings made of Zerodur, a balance wheel made of carbon crystal, and an oscillating weight coated with amorphous diamond-like carbon.
This is to say, your investment in a timepiece by Cartier will be a beautiful addition to your wardrobe, an element that is always in fashion, works exceptionally well, doesn’t require much maintenance, and can be easily sold should you want to own a different Cartier piece.