Privacy Policy

We use the information that we collect about you to fulfill your product purchases and to create a more personalized online experience. This Policy may change from time to time, so please check back periodically.

To ensure the highest quality purchasing experience for you, we have relationships with our affiliated companies to operate certain portions of our site and provide site related and other services. Any references to "we" or to "us" include and refer to each of these affiliated companies and to DSF Antique Jewelry LLC.

Except as otherwise discussed in this Privacy Policy, this document only addresses the use and disclosure of information that we collect from you through the website “”.

1. What information does collect from you?
In order to better provide you with numerous products, collects two types of information about its visitors: Personally Identifiable Information and Non-Personally Identifiable Information. Our primary goal in collecting information from you is to provide you with a smooth, efficient, and customized experience while using our site.

Personally Identifiable Information
Personally Identifiable Information is information that lets us know the specifics of who you are. We may collect Personally Identifiable Information when you register and set up an account, order a product or service, and send us feedback. For example, Personally Identifiable Information might include your name, billing address, shipping address, telephone number, e-mail address, credit card or other payment information, and product details. With this information, can fill your orders and better provide you with personalized services. For a few services, we may collect your Personally Identifiable Information on behalf of other merchants and share it with them.

Non-Personally Identifiable Information
Non-Personally Identifiable Information refers to information that does not by itself identify a specific individual. We gather certain information about you in several ways, based upon where you shop on our site. This information is compiled and analyzed on both a personal basis and an aggregated basis. For example, this information may include the Web site's Uniform Resource Locator ("URL") that you just came from, which URL you next go to, what browser you are using, and your Internet Protocol ("IP") address. A URL is the global address of documents and other resources on the World Wide Web. An IP address is an identifier for a computer or device on a Transmission Control Protocol/Internet Protocol ("TCP/IP") network, such as the World Wide Web. Networks like the Web use the TCP/IP protocol to route information based on the IP address of the destination. In other words, an IP address is a number that is automatically assigned to your computer whenever you are surfing the web, allowing web servers to locate and identify your computer. Computers require IP addresses in order for users to communicate on the Internet, browse and shop.

On an aggregated basis, we collect anonymous data related to the pages, products, downloads and other content that is sampled, clicked on, streamed, searched for, transferred from and downloaded. Except as otherwise limited in this Policy, we may disclose, sell, trade, or rent Non-Personally Identifiable Information to others without your consent.

2. Where do we collect information from you and how do we use it?
Our primary goal in collecting personal information is to provide's visitors with a superior customized online experience. We use the customer contact information to fill orders, contact purchasers to inform them of their order status, to send promotional information, to enhance the operation of our site and administer our systems.

Demographic data also may be collected at our site from third party advertising servers, content servers, or web site analysis agents who provide us with the zip code and area code associated with a visitor's server, along with pages viewed on our site. We review the actions of the visitors on an aggregate basis to determine customers' preferences. also does research on our visitors' demographics, interests, and pages that they viewed, based upon the information provided that they have provided to us during ordering, a promotion, from our server log files, from our web site analysis agents, feedback or surveys. We will use this data to tailor the visitor's experience at our site, to improve our marketing and promotional efforts, to statistically analyze site use, to improve our product offerings, and to customize our site's content, layout, and services.

We may also share your Personally Identifiable Information with third parties who provide services to us. Those third parties include authorized contractors, temporary employees and consultants and other companies working with us (collectively, "agents"). Those third parties will independently collect, use and share your Personally Identifiable Information in accordance with their own privacy policies, and are not subject to this Privacy Policy. If you have questions about their information practices, then please read their privacy policies. Where we believe it to be appropriate (in our sole discretion), we will ask our agents not to disclose or use your personal information for purposes other than to provide services to you or

We gather information in the following ways:

We collect Non-Personally Identifiable Information from you while you are shopping on the site. That Non-personally Identifiable Information may include IP addresses for the purposes of system administration, to gather broad demographic information, and to monitor the level of activity on our site. We collect this information from visitors to our site regarding the URLs they came from, domain types (e.g., .com or .org), their IP addresses, the date and time of their visit or order, the number of visits and orders, the number of visits per browsing session, the server type, the operating system and browser type used to come to the site, the country, state and telephone area code where their servers are located, the pages and page titles of our site that visitors viewed during their visit, whether the visitor's computer is enabled for Java or cookies, browser language, applications and plug-ins, and any search terms entered on our site.

When you order from us, we collect Personally Identifiable Information from you. If you order one of our products or services, then we will collect and maintain your name, e-mail address, billing address, shipping address, telephone number, product selections, credit card or other payment information, order number, referring URL, IP address, page you bought from and a password. We collect this information, and other Personally Identifiable Information as disclosed in this Policy, in order to fill your order, to communicate with you about your order and to send you promotional materials. Before confirming your order, you will have the opportunity to review the product order form and make changes and additions to the information it contains and these changes will be automatically kept for future use. We may require additional verifications or information from you before accepting any order.

Gift Certificates
If you purchase a gift certificate from our site, then you will need to give us the recipient's name and e-mail address if you wish to send the certificate by e-mail. If you wish to send a certificate by regular mail, then you will need to give us the name, mailing information and phone number for the recipient. The recipient information you give us will only be used to send the gift certificate and for no other purpose.

When you order a product from us we collect Personally Identifiable Information from you. We will collect and maintain Personally Identifiable Information such as your name, e-mail address, billing and shipping address, company name, company, home, facsimile and shipping contact telephone numbers, order number, referring URL, IP address, page you bought from and a password. We collect this Personally Identifiable Information and other information as disclosed in this Policy in order to ship products to you, to administer our site and to send you promotional materials.

Online Surveys and Polling
In order to improve our services to you, we ask some of our customers to voluntarily complete surveys that may be collected by an independent third party. Individual survey answers are confidential although Non-Personally Identifiable Information is collected and disclosed to third parties. If you do not wish to participate in a survey, then you should simply decline to participate when asked.

Newsletters, Promotional E-mails and Personalized On-line Ads
As a service to our customers, we offer free newsletters, such as promotional e-mails and personalized on-line advertisements. We will send you newsletters and e-mails periodically listing current specials and deals. You may "opt-out," or unsubscribe from our newsletters, emails or personalized on-line advertisements either by following any unsubscribe instructions contained in any e-mail, newsletter or personalized on-line advertisement that you receive from us, or by sending an e-mail to or by sending an e-mail to [email protected] with the subject line UNSUBSCRIBE. Once you have opted out of receiving all newsletters, all promotional emails or all personalized on-line ads, then you will not receive any future promotional emails, newsletters or personalized on-line advertisements (as applicable) unless you then open a new account, or otherwise subsequently sign up to receive newsletters, emails or personalized on-line advertisements. Please Note: If you agree to receive e-mails from any of our third party service providers or any third party merchants on our site, then you will receive e-mails separately from them and all information that you choose to disclose to them will be subject to their privacy policy. If you later decide that you no longer want to receive their e-mails, then you will need to follow their own specific opt-out instructions. Following the directions for opting out of disclosing Personally Identifiable Information to will not opt you out of third party disclosures and their promotional emails.

Web Site Use
We also track customers' Personally Identifiable Information such as traffic patterns throughout their online session, including which pages, information and advertisements that a customer views while using the site and what items that they place in their basket or purchase. We use your Non-personally Identifiable Information such as your IP address to diagnose problems with our servers, software, to administer our site and to gather demographic information. We may share Non-personally Identifiable Information such as aggregated statistics about pages viewed on our site, sales and other shopping information with third parties.

We use cookies and may allow others to use cookies in the operation of our site; those cookies may contain Personally Identifiable Information.
Cookies are unique identifiers that we transfer to your device to enable our systems to recognize your device and to provide features such as recommendation, personalized advertisements, and storage of items in your shopping cart between visits.

The Help feature on most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Additionally, you can disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on's settings or visiting the Web site of its manufacturer. Because cookies allow you to take advantage of some of our essential features, we recommend that you leave them turned on.

3. With whom do we share your information?

The information collected by us is used for processing orders, keeping you informed about your order status, for statistical purposes, for improving our site and its performance, to serve ads, and to notify you of products or special offers that may be of interest to you. We will disclose your Personally Identifiable Information to third parties to charge your credit card, fill your order, deliver your order, provide customer service, and deliver promotional e-mails to you from For example, we must release your credit card information to the card-issuing bank to confirm payment; and release your address and telephone information to the delivery service to deliver products that you ordered. As mentioned previously, your Personally Identifiable Information is shared with our affiliate companies and our other third-party fulfillment partners and service providers.

Other Parties Generally
We may provide Non-Personally Identifiable Information about our customers' sales, traffic patterns, and related site information to third parties, but these statistics do not include any Personally Identifiable Information. We may release Personally Identifiable Information such as account information when we believe that such release is reasonably necessary to enforce or apply our Terms of Use or to protect the rights, property, and safety of, our users, or others. If customers do not pay us for products ordered, then we may submit their Personally Identifiable Information such as account information to a third party collection agency. We may also share your Personally Identifiable Information with third parties who provide services to us, our customers and web site visitors. Those third parties include authorized contractors, temporary employees and consultants and other companies working with us (collectively, "agents"). Where we believe it to be appropriate (in our sole discretion), we will ask our agents not to disclose or use your personal information for purposes other than to provide services to you or

Data Analysis Agents
The Personally Identifiable Information collected by or for may be provided to an outside company for the purpose of analysis. That analysis is to help us to improve our site and product selection, and to notify you of special offers that may be of interest to you. That data analysis agent may not share any Personally Identifiable Information with others, or may not use it for any other purpose than to help

Compliance with Service of Process or Law Enforcement
Occasionally may be asked by law enforcement or judicial authorities to provide Personally Identifiable Information to the appropriate governmental authorities. We will disclose Personally Identifiable Information upon receipt of a court order, subpoena, or to cooperate with a law enforcement investigation, without prior notice to you. We fully cooperate with law enforcement agencies in identifying those who use our services for illegal activities. We reserve the right to report to law enforcement agencies any activities that we believe to be unlawful.

Sale of the Company reserves the right to disclose your Personally Identifiable Information in the event that it is sold, in whole or in part, either as an entire corporate entity or through an asset sale that includes a customer information database. This right is reserved whether or not the customer database is sold independently of any continuing operations of such company.

4. How can you update or correct your Personally Identifiable Information?
We believe you should have the ability to access and edit the personal information that you have provided to us. During the online ordering process you can review, change, or delete the information that you have submitted. You may change any of your personal information in your account online at any time. We encourage you to promptly update your information if it changes. You may ask to have the information on your account deleted or removed; however, because we keep track of past purchases, you cannot delete information associated with past purchases. Also, as a security measure we "back up" the data stored on our systems, and such prior information cannot be completely removed from our databases. As a result, you should not expect that all of your Personally Identifiable Information will be completely removed from our backed-up databases.

5. What about children's privacy?
You must be at least 18 years old to have our permission to use this site. Our policy is that we do not knowingly collect, use or disclose Personally Identifiable Information about visitors under 13 years of age. If you are the parent or guardian of a child under 13 years of age and believe that they have disclosed personally identifiable information to us, then please contact us at [email protected] so that we may delete the child's information.

6. What about “Do Not Track” signals?
Our website does not respond to “Do Not Track” signals. There is currently no universally recognized standard for “Do Not Track” signals. The World Wide Web Consortium is still working towards establishing a uniform “Do Not Track” web browser mechanism. Accordingly, at this time, our website does not respond to any “Do Not Track” signals.

7. What about and third-party use of “cookies”? Cookies: When you use our site we will store cookies on your computer in order to facilitate and customize your use of our site. A cookie is a small data text file, which a Web site stores on your computer's hard drive (if your Web browser permits) that can later be retrieved to identify you to Our cookies store Non-personally Identifiable Information such as randomly assigned user identification numbers, the country where you are located, and your first name to welcome you back to our site. The cookies make your use of the site easier, allow you to retrieve an earlier shopping cart, make the site run more smoothly and help us to maintain a secure site. You will be unable to shop on our site without your browser set to accept cookies.

E-mail Distributor's Use of Action Tags: Our third-party e-mail distributor may also use action tags. They may, for example, keep track of when a promotional e-mail is opened and provide with ongoing aggregated reports of how many customers have responded. We share with them Personally Identifiable Information such as web site usage information about visitors to our web site who have received a promotional e-mail or other targeted promotional campaign. They use the information for the purpose of targeting future campaigns and upgrading visitor information used in reporting statistics. For this purpose, we and our third-party e-mail distributor note some of the pages you visit on our web site through the use of action tags.

8. How do I contact about privacy questions or concerns?
If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, then please contact using the Contact form.

9. How can this Privacy Policy be changed?
This Privacy Policy was last changed on April 7, 2017. If makes changes to any terms or conditions of the Privacy Policy, then the changes will be posted in this document so that you will always know what information we gather, how we might use that information and to whom we will disclose it. We may change, modify, add or remove portions of this Policy at any time, and any changes will become effective immediately upon being posted unless we tell you otherwise.

Need More Help?
You can find the answers to most questions in the Help Center, or by contacting us using Contact.