The global automobile market is facing many problems these days, but there are manufacturers who still manage to improve their sales. Rolls-Royce for example hit record sales in the entire world.
Rolls-Royce Motor Cars chief executive Torsten Muller-Otvos described 2022 as a "momentous year".
In fact, the luxury car manufacturer sold more than 6,000 hand-crafted models for the first time in its 118-year history in 2022.
Rolls-Royce's previous record of 5586 annual sales was set in 2021.
2022 - A Stupendous Year For Rolls Royce
With a total of 6,021 sales in 50 countries around the globe, Rolls-Royce enjoyed another year of record sales.
The Middle East, Asia-Pacific, Europe, and the United States have recorded greater sales. America has remained the largest region for the British brand, while China has grown because the country is the second-largest market for Rolls-Royce.
The Good wood-based company recorded record sales in the United Kingdom and Germany.
"2022 has been a momentous year for Rolls-Royce Motor Cars. Not only did we reveal Rolls‑Royce Spectre, our marque’s first ever fully-electric series model to the world, but it was also the first year we ever delivered more than 6,000 cars in a single 12-month period, with strong demand across our entire product portfolio. But as a true House of Luxury, sales are not our sole measure of success: we are not and never will be a volume manufacturer," Torsten Muller-Otvos, Rolls-Royce’s CEO, commented.
The value of Bespoke commissions also reached record levels, while demand for all models remains strong, with advance orders secured far into 2023.
Speaking of Rolls Royce's portfolio, Cullinan kept its position as the brand’s best-selling model, followed by Ghost, which was its best-seller in the Asia-Pacific region.
The automaker also says that demand for Spectre, its first fully electric production model, currently exceeds expectations. Still, they gave no detailed information regarding the number of reservations made so far.
Rolls-Royce Knows A Huge Success In The Middle East
And, very importantly, Rolls-Royce enjoyed an increase in demand for the personalization sale commission, which gave customers an average of 500,000 USD for their unique Rolls-Royce.
The performance highlights how the ultra-wealthy have been insulated from the soaring inflation and cost of living crisis that is engulfing much of the world.
And if we are speaking of ultra-wealthy clientele, Rolls-Royce has enjoyed a particularly strong demand for customized cars from its Middle Eastern customers, with clients willing to spend enormous amounts for extensive personalization such as trims and interiors.
As a recognition and appreciation of the increased demand, the company last year opened an invitation-only private office in Dubai – the first outside its Good-wood, West Sussex headquarters.
A spokesman for the company says: "Historically, customers in the Middle East have been drawn to Rolls-Royce because of the near limitless scope for personalization".
"Increasingly, clients in the region have been tasking our Bespoke Collective of designers, engineers, and craftspeople to create highly personal and complex motor cars."
Further Private Offices will be introduced worldwide in the coming months and years.
In January 2023, the company marks the 20th anniversary of the Home of Rolls-Royce at Good wood.
Photo Credit: Rolls Royce