Ferrari Launches Its First Luxury SUV. How Much Will It Cost?
Ferrari presented this week its first SUV, Purosangue, with 12 cylinders. Described by Ferrari as a car unlike any other, the new SUV will be priced at around 390,000 dollars.
The V12-powered Purosangue is the first ever four-door, four-seater car in Ferrari’s history.
"Now, in the culmination of 75 years of leading-edge research, Ferrari has created a unique car and the encapsulation of the Prancing Horse’s DNA, where performance, driving pleasure and comfort coexist in perfect harmony. And that’s why this new model was called Ferrari Purosangue – Italian for thoroughbred", Ferrari says about their new SUV.
Although Purosangue is a late entrant to the SUV market, the Italian car manufacturer is confident that the features of its luxury sports car styling will make the model stand out.
"When we communicated it would have a V12, interest absolutely exploded," said sales and marketing director Enrico Galliera at Ferrari headquarters in Maranello, adding that the automaker has been "inundated" with pre-orders from customers who have not even seen the new SUV.
Enrico Galliera did not advance any figures.
Ferrari's First SUV - An F1 Car In Evening Dress
"We wanted to create something like an F1 car in evening dress," says Flavio Manzoni, Ferrari’s chief of design. "Our wish is to design the future, not redesign the past," he says when asked about a seeming lack of heritage-heavy design cues.
"But we still wanted to create a berlinetta shape," he adds.
And indeed the four-seat Purosangue has a top speed of over 310 km/h (190 mph), more like a versatile sports car, than an SUV.
According to carmagazine.co.uk, Ferrari’s Centro Stile has been working on shaping the Purosangue for five years. The grand building right in the heart of Ferrari territory in Maranello is said to have two major design teams – one that focuses more on sports cars, and another that directs its attention toward GTs. "Here, the GT team took the lead," says Manzoni.
In the next days, Ferrari will show the Purosangue to 2,000 of its top customers, but it has already received "many more" orders, Galliera said.
The car will be one of the most expensive SUVs. Only the Rolls-Royce Cullinan SUV is offered at similar price levels.
To preserve exclusivity, Ferrari has committed to keeping Purosangue sales below 20% of the group's total deliveries over the car's life cycle, which is expected to be four to five years, as with its other models.
That means total production is estimated at just over 11,000 vehicles. Deliveries will begin in the second quarter of 2023 from Europe, with waiting lists expected to expand in the coming years.
It took about four years to develop the Purosangue after Ferrari announced in 2018 that it would build an SUV.
Before that, the technology wasn't available to give a car weighing more than two tons top-notch sports performance, Galliera said.
He added that the change came thanks to an exclusive electrically powered active suspension system developed by Ferrari with Canadian partner Multimatic.
Other key features include a new architecture designed to give the car enhanced balance, independent four-wheel steering, and a 6.5-liter, 725-horsepower engine.
Ferrari, which already has four hybrid cars in its range, has promised 15 new models between next year and 2026, including its first fully electric car, expected in 2025.
