No More Levi Strauss Jeans For Russians. Sales Suspended

Levi Strauss jeans were a symbol of freedom and Western live style during Russia’s Soviet days. Now, the famous blue jeans will no longer be available for Russians as the brand decided to stop sales in Russia.

Levi Strauss announced it will suspend sales in Russia in response to the country’s invasion of Ukraine. The company joined the list of major clothing brands that have stopped their operations in Russia following the invasion of Ukraine ordered almost three weeks ago by President Vladimir Putin, EFE reports.

The famous Texan manufacturer Levi's said in a statement that it was temporarily suspending its "business operations", including new investments, given that the current armed conflict "makes unsustainable" its business in Russia and assured that it would support employees and their families "affected by this decision in the coming months".

"Any business considerations are clearly secondary to the human suffering experienced by so many," the company said in the statement. "The LS&Co. community continues to be saddened by the devastating conflict in Ukraine and our thoughts are with all of those who have been affected, including our employees, partners, and their loved ones."

Levi Strauss, which also announced a $300,000 donation to an NGO helping refugees from the war in Ukraine, joins other clothing and sportswear brands that took similar decisions, such as Nike, Adidas, the Swedish H&M group, and Spanish brands Inditex and Mango.
Important Brands Stopped Operating In Russia

European luxury brands such as the Swiss concern Richemont (owner of Cartier and Montblanc jewelry), the French group LVMH (Moet & Chandon, Dior, and Givenchy), and the fashion houses Chanel, Hermes, Gucci, Prada, and Burberry have also temporarily closed their stores or partially suspended their activities in Rusia.

After the US, Europe, and other countries imposed tough economic sanctions on Russia, more and more companies in all sectors are suspending their operations or leaving this country, from tech giants like Apple and Google to consultancies like PwC and EY, or oil companies like Exxon Mobil.

Credit card corporations Visa, Mastercard, and American Express have also announced the suspension of their services, restricting the use of cards in many cases, leaving only those issued in Russia and those used within the country operational.

The Situation In Ukraine - Apocalyptic 

Allegedly many other companies are expected to follow their example as the situation worsens in Ukraine. A children’s hospital and maternity ward in the southern Ukrainian city of Mariupol has been destroyed by a Russian airstrike, Ukrainian officials say. The World Health Organization (WHO) has verified 18 attacks on healthcare facilities, health workers, and ambulances in Ukraine.

Since war broke out, around three million refugees have fled the country, and hundreds of thousands are left without electricity and no natural gas supplies.

Meanwhile, cities in Ukraine under Russian siege are running out of medicine, food, and water, with residents melting snow to drink and cook food, aid groups and Ukrainian authorities warned.

"This situation is really apocalyptic for people, it is getting worse, they are running out of essential supplies," Ewan Watson, spokesperson for the International Committee of the Red Cross, said.

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