Lamborghini Had Its Best Year Ever. The Most Sought-After Model Was An SUV
The Automobili Lamborghini company had its best year ever in 2021, with record worldwide deliveries of 8,405 luxury cars.
A winning growth strategy made it so that sales were up by 13% compared to 2020, bringing a double-digit growth in all three of Lamborghini’s macro-markets: America (+14 %), Asia Pacific (+14%), and EMEA (+12%).
The most wanted Lamborghini luxury car was the Urus, the SUV that costs 250,000 euros. The United States and China were the biggest markets, and Germany was the best-selling European country.
The all-time record came after a challenging two-year period for all industries, marking Lamborghini’s ability to thrive even during difficult times.
"This record has provided confirmation of three things for us: the solidity of our strategic plan, our brand’s outstanding international reputation, and the exceptional professionalism and hard work shown by our dealers, who have continued to invest alongside us at a challenging, uncertain time," says Stephan Winkelmann, Chairman, and CEO of Automobili Lamborghini.
The new year - 2022 - also looks promising for the brand, with a substantial order portfolio already covering almost the entire production planned for the year.
Lamborghini has a 1.5 billion euros investment plan to electrify the range and will launch a hybrid model in 2023.
A winning growth strategy made it so that sales were up by 13% compared to 2020, bringing a double-digit growth in all three of Lamborghini’s macro-markets: America (+14 %), Asia Pacific (+14%), and EMEA (+12%).
The most wanted Lamborghini luxury car was the Urus, the SUV that costs 250,000 euros. The United States and China were the biggest markets, and Germany was the best-selling European country.
Luxury Carmaker Lamborghini Had A Booming Year
The company, part of the Volkswagen group, grew thanks to the Urus Super SUV which generated 60% of total deliveries (5,021 cars). The V10-powered Huracán contributed 31% (2,586 cars) and the V12 Aventador 9% of the total (798 cars).The all-time record came after a challenging two-year period for all industries, marking Lamborghini’s ability to thrive even during difficult times.
"This record has provided confirmation of three things for us: the solidity of our strategic plan, our brand’s outstanding international reputation, and the exceptional professionalism and hard work shown by our dealers, who have continued to invest alongside us at a challenging, uncertain time," says Stephan Winkelmann, Chairman, and CEO of Automobili Lamborghini.
Lamborghini Has 173 Showrooms in 52 Countries
The highest sales last year were in the United States (2,472 cars), China (935), Germany (705), the UK (564), and Italy (359).The new year - 2022 - also looks promising for the brand, with a substantial order portfolio already covering almost the entire production planned for the year.
Lamborghini has a 1.5 billion euros investment plan to electrify the range and will launch a hybrid model in 2023.
