Demand for Johnny Depp's "Sauvage" By Dior On The Rise After Trial

Demand for Dior's "Sauvage" fragrance, promoted by the famous Hollywood actor Johnny Depp, has risen in the weeks following the trial against ex-wife Amber Heard.

According to El Pais, in just one month, Google searches for the Sauvage perfume rose 48%, from 823,000 searches to 1.2 million.

The face of Dior's "Sauvage" fragrance has been Johnny Depp since its launch in 2015.

Johnny Depp's Fans Are Buying  "Sauvage" By Dior

Throughout the actor's defamation suit against his ex-wife, the French house has maintained its contractual relationship with the actor, while other companies have terminated their contracts or dropped him from projects.

For example, Disney decided not to count on him to play Jack Sparrow again in a new "Pirates of the Caribbean" movie, and Warner Bros fired him from "Fantastic Beasts: Dumbledore's Secrets", replacing him with Dane Mads Mikkelsen.

Now it seems that many of Johnny Depp's fans are buying Dior perfume in support. The ad for the fragrance on Dior's official YouTube channel has racked up around 93 million views.

In the ad, Johnny Depp appears in the desert, in the company of wolves, playing electric guitar before saying, " In the wilderness fearless, and human."

Comments on the video are mostly supportive of Johnny Depp, some under the hashtag #JusticeForJohnnyDepp and applauding the brand for keeping him as their official image: "I went to several stores around town to find the fragrance and they were all out of Dior Sauvage. Go, team Johnny! Justice must prevail."

Amber Heard Has To Pay Johnny Depp $10.4 Million

Johnny Depp won this highly publicized trial with Amber Heard, even though the jury concluded that the two stars had defamed each other.

Amber Heard "certainly" cannot pay more than $10 million in damages to ex-husband Johnny Depp for defaming him in the press, according to a verdict handed down Wednesday by US jurors, the actress' lawyer said Thursday.

After about 13 hours of deliberations in a Washington courtroom, the seven jurors decided in favor of Johnny Depp on all three grounds of his defamation suit, awarding him $10 million in damages and $5 million in aggravated damages.

Clearly, these five men and two women unanimously felt that Amber Heard made false statements describing herself as a victim of domestic violence and that she acted "maliciously," even though she did not name her ex-husband in that text in The Washington Post.

The Fairfax, Virginia, court, however, reduced the $5 million in aggravated damages to $350,000 in the application of the state's statutory maximum, which reduced the amount Amber Heard owed her ex-husband to $10.4 million. Jurors also ruled that 58-year-old Johnny Depp defamed Amber Heard by awarding her $2 million in financial compensation.

The 36-year-old actress confessed her "disappointment" in a statement after the verdict was announced. She said she was devastated that "the mountain of evidence" was not enough to deal with "the power, the far greater influence" of her ex-husband.

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