Glamorous Comeback. Rihanna Set To Tackle The Halftime Show For Super Bowl 57
Pop superstar Rihanna will perform the coveted Super Bowl half-time show in February 2023. The announcement was made by the NFL.
"Rihanna is a generational talent, a woman of humble beginnings who has surpassed expectations at every turn," said Jay-Z in a statement.
"A person born on the small island of Barbados who became one of the most prominent artists ever. Self-made in business and entertainment," he added.
In 2023 the Super Bowl will take place at State Farm Stadium in Glendale, Arizona, on 12 February. And Apple Music will be the new Super Bowl halftime show sponsor, ending a longtime run by Pepsi.
Rihanna Will Perform At The Super Bowl Halftime Show
Rihanna herself even appeared to confirm the news, posting an image on Instagram of an outstretched arm holding an NFL football.
Rihanna was also offered to headline the 2019 Halftime show but she turned down the offer in solidarity with Colin Kaepernick. At the time, many artists expressed their support for Kaepernick, the former San Francisco 49ers quarterback who protested police brutality against Black people and minorities by kneeling during the national anthem in 2016.
The pop star earlier told about the reasons that made her turn down a similar opportunity for the 2019 Super Bowl.
"I couldn’t dare do that. For what?" Rihanna told Vogue in 2019. "Who gains from that? Not my people. I just couldn’t be a sellout. I couldn’t be an enabler. There are things within that organization that I do not agree with at all, and I was not about to go and be of service to them in any way."
Kaepernick accused the NFL of colluding to keep him out of the team, in a case that was eventually settled in early 2019.
In 2019, the NFL partnered with Roc Nation (which manages Rihanna) to help pick performers for the Super Bowl, and strategize the half-time show. The widely acclaimed 2022 show featured Dr. Dre, Snoop Dogg, Eminem, Kendrick Lamar, and Mary J. Blige.
The Super Bowl Halftime Show will mark a glamorous return for Rihanna who became a mother recently. On May 2022 she gave birth to her first child with rapper A$AP Rock.