This year's Oscars also saw the ever-shining presence of a famous VIP: the Rolex watch.
Having become the exclusive watch of the Academy of Motion Picture Arts and Sciences, an 8-year sponsor of the Oscars, and the exclusive sponsor of the Governors Awards, Rolex is also a Founding Supporter of the Academy Museum of Motion Pictures, opening in Los Angeles in September 2021.
This year, at the 96th Academy Awards, Rolex's latest creation took center stage: its new Day-Date 40 in Everose gold, a showcase of excellence, elegance, and refinement to which the renowned watchmaker has already accustomed its fans.
The new Day-Date 40 wrist watch from Rolex (Source: Youtube Screenshot)
The New Day-Date 40
Although not yet released, the new Day-Date 40 in Everose gold made its discreet appearance at the end of a video that featured Rolex watches in memorable movie scenes.
The video was released by the Swiss watch manufacturer before the official awards ceremony.
The one-minute montage showed several A-list stars wearing Rolex watches in various films, but the star was the new Day-Date.
The relationship between Rolex and the film industry has long been marked by genuine integration rather than forced product placement, reflecting the brand's authentic role in film history.
This year, Rolex has honored that connection with this video montage. The montage included a special mention of Jon Hamm in "Confess, Fletch", wearing a Rolex Submariner ref. 1680.
The video ended with the unveiling of the new Day-Date 40 in Everose gold. With Roman numerals and an ombré slate dial, this special edition watch, launched for the 2024 Oscars, stands out for its understated elegance.
Brief History
For those who don't know, the Day-Date was the first wristwatch with a calendar that showed not only the date but also the day of the week.
The date is displayed at 3 o'clock under a cyclopean lens, while the day is written in full in an arched window at 12 o'clock and can be displayed in one of a choice of 26 languages.
Launched in 1956, the model debuted with a 36mm case but is now available with a 40mm case. Both the 36 and 40 models are equipped with the 3255 home-made caliber.
The self-winding mechanical movement offers "outstanding performance" and a power reserve of about 70 hours.
The Day-Date has always been made only of precious metals, including 18-carat yellow, white, or Everose gold, and 950 platinum. The model is always equipped with the President bracelet.
In fact, Rolex created the bracelet specifically for the Day-Date, so the Day-Date is often referred to as the "President's watch". As for the bezel, it can be fluted or diamond-encrusted.
The newest iteration is made of 18K Everose gold and has a large 40mm case. The silver grey dial features a striking ombré effect, classic Roman numerals as hour markers, and day/date indicators.
Now available at DSF Antique Jewelry, the Rolex Presidential 69178 with a black diamond dial is a striking embodiment of luxury and refinement. Crafted in solid 18K yellow gold and featuring brilliant diamond hour markers set against a sleek black dial, this exceptional timepiece captures the prestige and craftsmanship that define Rolex.
1. Heritage and Prestige
2. Collector’s Appeal
3. Design and Craftsmanship
4. Investment Value
5. Availability
6. Timeless Power
7. Discreet Luxury
Rolex Presidential 69178 – Black Diamond Dial Watch
