Ariana Grande Named New Brand Ambassador for Swarovski
The Austria-based crystal and jewelry manufacturer, Swarovski, has appointed American pop sensation Ariana Grande as its latest brand ambassador.
Grande will feature prominently in the company’s upcoming holiday commercial, showcasing her talents as a Grammy-winning actress, singer, and songwriter.
Throughout her career spanning multiple decades, Ariana Grande has consistently reinvented her image through bold experimentation with jewelry, fashion, and cosmetics.
Photo Credit: Ariana Grande (Source: Screenshot swarovski.com)
A New Creative Partnership
Ariana Grande is celebrated for her distinctive style and creativity, making her a fitting choice for Swarovski’s latest collaboration. As a global style icon, she embarks on an exciting creative journey with the renowned brand.
"I am honored to represent Swarovski as their brand ambassador," Grande expressed. "Their commitment to creativity and self-expression aligns perfectly with my own values."
"I look forward to inspiring others to embrace their unique sparkle," she added enthusiastically.
Giovanna Engelbert, Swarovski’s global design director, commented on Grande’s selection:
"Ariana’s charisma and positive energy align with Swarovski’s mission of bringing joy to the world. We are thrilled to welcome her as our brand ambassador. Ariana’s artistic brilliance shines through her music, style, and creativity. I eagerly anticipate the inspiring dialogues we will share together."
Grande’s collaboration with Swarovski follows the recent release of her seventh studio album, "Eternal Sunshine," marking a return after a four-year hiatus.
Upcoming Projects
The pop star’s Christmas campaign with Swarovski will coincide with the highly anticipated release of the film adaptation of "Wicked," where Grande stars as Glinda the Good Witch alongside Cynthia Erivo as Elphaba the Wicked Witch. The musical hits theaters this November.
Grande made her Broadway debut at just fifteen years old in the musical "13" and subsequently gained recognition for her work on Nickelodeon. Today, she is celebrated worldwide for her music career, constantly evolving her style through innovative approaches to jewelry, fashion, and beauty.
