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Article: Louis Ferla Appointed New CEO of Iconic Cartier Brand

Louis Ferla Appointed New CEO of Iconic Cartier Store Brand

Louis Ferla Appointed New CEO of Iconic Cartier Brand

Luxury giant Richemont has announced the appointment of Louis Ferla, the current head of watch brand Vacheron Constantin, as the new CEO of its flagship Cartier brand. Ferla will assume his new leadership role on September 1.

According to a press release issued by Richemont, Ferla will replace Cyrille Vigneron, who has led the iconic jewelry brand for the past eight years. Vigneron will transition to the presidency of the Cartier Philanthropic Foundation and will continue to work with the new CEO to ensure a smooth transition.

Louis Ferla: Over 20 Years at Richemont Group

Louis Ferla, a French national, joined Richemont in 2001, starting with the Alfred Dunhill brand in Hong Kong and later in Taipei. 
In 2006, he moved to Cartier, managing operations in the Middle East, India, and Africa before leading the brand in China. 
In 2015, he joined Cartier's board as the International Director of Customers and Operations. Since 2017, he has been at the helm of Vacheron Constantin.
Cartier Store Brand Louis Ferla Appointed

Photo credit: Cartier -13 Rue de la Paix (screenshot - )

Richemont Group: A Background

Richemont Group, a major player in the luxury goods industry, controls some of the world's most prestigious watch brands, including Vacheron Constantin, A. Lange & Söhne, Jaeger-LeCoultre, Roger Dubuis, Piaget, IWC Schaffhausen, Officine Panerai, and Baume & Mercier. The group was formed in 1988 from a segment of the South African Rembrandt Group, which held significant stakes in tobacco, gold and diamond, wine, and spirits industries.

In addition to its watchmaking prowess, Richemont owns leather goods manufacturer Lancel and fashion brands Chloe and Alaïa. The company also produces Ralph Lauren watches through a joint venture with the Ralph Lauren brand. Richemont is one of the world's leading luxury groups, alongside France's LVMH and Kering. For the fiscal year 2023/2024, which ended on March 31, Richemont reported a turnover of €20.6 billion.

Future Prospects

According to Bloomberg and the Financial Times, there is speculation that Bernard Arnault, chairman and founder of LVMH, may take a "small" stake in Richemont, as reported by unnamed sources.

Louis Ferla's extensive experience within Richemont positions him well to lead Cartier into its next chapter, building on the strong foundation laid by Cyrille Vigneron.
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