British Teen Tennis Sensation Emma Raducanu Becomes the New Face of Tiffany & Co.
The British tennis player of Romanian origin Emma Raducanu (18 years old, 22nd place WTA) starts to reap the fruits for the exceptional performances achieved this summer, which culminated with the victory at the US Open.
Less than two weeks after her historic victory against Leylah Fernandez on 11 September, Raducanu has joined the ranks of Hollywood’s elite as the new face of Tiffany & Co.
Back home in London, Emma Raducanu attended an intimate dinner and party hosted by British Vogue and Tiffany & Co. to celebrate Fashion and Film during London Fashion Week. It was obviously a perfect opportunity for the young tennis player to shine again with her elegant presence, dressed in an extra-sporty outfit.
At the Vogue dinner, Raducanu wore a two-piece ensemble from British designer Erdem. She wore a flowing, pleated white skirt with a midriff-skimming halterneck blouse adorned with intricate beading and diamantes. She accessorized the look with a diamond Tiffany & Co bracelet, ring, and earrings.
Răducanu is "incredibly excited" to represent Tiffany & Co
"It’s such an iconic brand and one that I’ve felt connected to for quite some time. I wore the ring, bracelet, earrings, and cross necklace throughout the [US Open] tournament. These pieces will always be very special to me," Emma told Vogue.
Also, in a post on her Instagram account, Emma said joining the brand was an "honor".
"I am very excited to join the iconic @tiffanyandco family as a House Ambassador. Being able to wear these special jewelry pieces over the past few weeks has been an honor! " she posted on Instagram.
Emma Raducanu wore Tiffany’s £4,500 diamond and pearl earrings, a white gold ring, a cross pendant, and a diamond bangle throughout the US Open.
After the success of the US Open, Emma Raducanu has become a target for big companies that want her on their side. Having already signed contracts with Nike and Wilson, the British sportswoman is also "hunted" by giants such as Aston Martin, Lacoste, or Chanel.
Emma Raducanu is represented by IMG, a giant in the field of sports entrepreneurship. Max Eisenbud, IMG's vice president, who was behind the lucrative sponsorship deals of Russian Maria Sharapova and Chinese Li Na, is personally in charge of Emma's financial future.