Burberry Replaces Creative Director Riccardo Tisci. Who Will Take His Place?

British luxury group Burberry unexpectedly announced Wednesday that its creative head Riccardo Tisci is stepping down and will leave the group on Friday after nearly five years in the role.

Riccardo Tisci will be replaced by Briton Daniel Lee, AFP reports.

"Riccardo has decided to leave after almost five years, during which he spearheaded Burberry's creative transformation," it said in a statement.

Riccardo Tisci Is Leaving Burberry

Under Riccardo Tisci, the group added that it had "modernized and elevated its product offer, attracting a younger, more diverse and fashion-forward community of customers".

Riccardo Tisci brought a streetwear aesthetic to Burberry, which helped re-energize its brand image and attract younger, more dynamic customers.

The Spring-Summer 2023 collection presented this week in London, was Tisciț's last for Burberry.

Burberry’s creative director, Riccardo Tisci leases Burberry just a year after his fellow Italian Marco Gobbetti’s departure as chief executive, with both roles at the UK luxury brand now to be held by Britons.

Riccardo Tisci said he was "incredibly proud" of his time at the fashion house.

"Burberry is a very special place with a magical past and a very promising future," he said.

Who Will Take Riccardo Tisci’s Place?

Daniel Lee, who will take up his post at the group's London headquarters on Monday, was born in Bradford in northern England and "is one of the most exciting British talents of his generation," Burberry commented.  Lee will present his debut runway collection at London Fashion Week in February 2023.

From 2018 to 2021, he was creative director at Bottega Veneta, "where he helped reinvigorate the Italian brand", and was previously director of ready-to-wear at Celine. He has also worked at Maison Margiela, Balenciaga, and Donna Karan.

The changes at Burberry also include the long-term finance head, Julie Brown, who, it was announced earlier this week, is moving to the drug group GSK.

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