Chopard Unveils Ice Cube Haute Joaillerie Collection in New York

Chopard, the Swiss Maison synonymous with creativity and craftsmanship, has introduced a striking new chapter to its legacy: the Ice Cube Haute Joaillerie Collection. Presented during New York Fashion Week 2025, the unveiling demonstrated how a minimalist motif—the cube—can evolve into one of the most expressive and contemporary statements in luxury jewelry today.

The Origins of an Icon

The Ice Cube design first appeared in 1999, reflecting Chopard’s fascination with geometry and light. At the time, the minimalist square stood apart from more organic jewelry styles. Its appeal was in its simplicity: clean lines, sharp edges, and the cool precision of architecture captured in wearable form.

Over the years, Chopard has returned to Ice Cube in various forms—rings, bangles, and earrings—but 2025 marks its most ambitious reinterpretation yet. With the introduction of the haute joaillerie line, the Maison has elevated Ice Cube into a sculptural art form, proving that minimalism can be bold, dramatic, and endlessly versatile.

A Sculptural Language of Light

What defines the new collection is not just the cube motif itself but the way it is layered, reimagined, and brought to life through light. Some cubes are polished to a high mirror finish, others are encrusted with pavé diamonds, and still others feature a matte texture. The alternating finishes create a visual rhythm that changes as the wearer moves.

One of the standout pieces is a modular necklace composed of nine articulated rows of cubes in white and rose gold. Each section can be detached, allowing the necklace to be worn as a dramatic collar or reconfigured into shorter, more casual lengths. This adaptability reflects a broader movement in high jewelry toward modular and convertible designs, giving collectors greater freedom of expression.

The collection also includes bold bracelets, architectural rings, statement earrings, and brooches, all maintaining the crisp, geometric silhouette that has defined Ice Cube since its inception.

A Sky-High Presentation in Manhattan

Chopard chose a dramatic stage for its unveiling: the 55th floor of One Vanderbilt, with sweeping views of New York City’s skyline. The setting mirrored the collection’s architectural inspiration, connecting the geometry of jewelry design with the geometry of skyscrapers.

The event drew an impressive roster of celebrities and cultural figures, including Ashley Graham, Emily Ratajkowski, Jodie Turner-Smith, and Normani. Guests were treated not only to a showcase of the jewelry but also to a couture capsule collection, featuring nine dresses designed with cubic lace patterns to echo the Ice Cube aesthetic.

The fusion of jewelry, fashion, and architecture created a memorable moment, reinforcing Chopard’s ability to position haute joaillerie as more than adornment—it is art in motion, an extension of design and lifestyle.

Ethical Gold and Sustainable Luxury

In addition to its bold design language, the Ice Cube Haute Joaillerie collection underscores Chopard’s leadership in sustainability. Every piece is crafted from 100% ethical gold, reflecting the Maison’s pioneering commitment to responsible sourcing.

Chopard began its journey toward ethical gold in 2013, and today it stands as one of the few high jewelry houses to fully integrate sustainability into its most prestigious creations. By embedding these values into haute joaillerie—the pinnacle of luxury—Chopard sends a clear message: sustainability and high artistry can, and must, coexist.

For modern collectors, this emphasis adds another layer of value. Jewelry is not only a reflection of design and craftsmanship but also of ethical responsibility, making each piece part of a larger cultural shift in luxury.

Why the Ice Cube Matters

Chopard’s new collection resonates for several reasons:

• Geometry Reimagined: By embracing sharp lines and repeating forms, Chopard transforms minimalism into high drama.

• Versatility and Adaptability: The modularity of the pieces reflects modern collectors’ desire for jewelry that evolves with them.

• Sustainability in Haute Joaillerie: Ethical gold ensures that luxury is not divorced from responsibility.

• Architectural Inspiration: Jewelry is increasingly drawing from urban landscapes and architecture, creating pieces that feel both timeless and contemporary.

In short, the Ice Cube Haute Joaillerie is not just another collection—it is a statement of direction for the future of high jewelry.

DSF Perspective: Innovation Meets Tradition

At DSF Antique Jewelry, we celebrate innovations like Chopard’s Ice Cube because they highlight what makes jewelry eternally relevant: its ability to reinvent itself while honoring tradition.

Our own curated collection offers a glimpse into the history of jewelry innovation—pieces that were groundbreaking in their time and remain sought-after today. From Art Deco cufflinks and Edwardian tiaras to signed creations by Cartier, Van Cleef & Arpels, and Boucheron, DSF connects collectors with jewels that embody both artistry and heritage.

Where Chopard pushes forward with bold geometry, our collection offers a journey through the past—rare, museum-worthy jewels that defined their eras and continue to inspire modern design.

Explore More

Chopard’s Ice Cube Haute Joaillerie reminds us that jewelry is never static—it is always evolving, balancing the contemporary with the timeless. At DSF, we invite you to explore our world of rare and exceptional jewelry, each piece a story of design, provenance, and craftsmanship.

Discover our designer jewelry collection, browse vintage rings, and explore rare cufflinks to experience the artistry that connects past, present, and future.