The luxury jewelry company Bvlgari announced the appointment of Chiara Ferragni as its new PR ambassador.
The famous Italian blogger officially joins the muses who were the image of the luxury jewelry company Bvlgari, including the actress Zendaya, the top model Lily Aldridge, the British singer Naomi Scott, or the Spanish actress Ester Exposito.
According to a press release of the Roman high jewelry house, Chiara Ferragni is a long-time client of Bvlgari and shares with the company the same "joyful, independent, bold and authentic" approach which has enchanted millions of followers across the globe.
In her new role, the global fashion opinion leader and entrepreneur, with over 23.7 million followers on Instagram, will support the brand in communicating its core values to a cross-generational, international audience.
Why did Bvlgari Chose Chiara Ferragni
"We are honored to welcome Chiara Ferragni to the Bvlgari family as new Global ambassador," said Bvlgari chief executive officer Jean-Christophe Babin.
The CEO of the luxury jewelry brand notes that the Italian influencer "perfectly embodies the most authentic spirit of our company, which is rooted in highly positive values, including joy, creativity, beauty, magnificence, quality, but also grace and generosity".
"In her new role, Chiara will be an incredible ally to make our messages resonate across also the young generations. She is also for me as CEO an extraordinary sparring partner on fashion and luxury trends," added Jean-Christophe Babin.
Chiara Ferragni said that she feels very "proud" to be part of this family, whose jewelry stands out through its iconic models.
"I am so proud to be part of the Bvlgari family because there is a strong bond not only with the brand but also with Jean-Christophe Babin and Lucia Silvestri, states Chiara Ferragni. The Bvlgari legacy is about audacity, boldness, and iconic Italian design famous all over the world, all values that we share since ever. This is the reason why we are joining forces to focus on having a social impact with our future activities", commented the famous Italian blogger.
The famous fashion blogger was the subject of a documentary presented at the Venice Film Festival, "Chiara Ferragni-Unposted", in which the director Elisa Amoruso reviews her personal life, her rise to the status of a social media star, and the empire that built this woman that Forbes magazine defines as a symbol of elegance and a model of life for the young generation.
In the images shot in a Milano studio by photographer Giulio Rustichelli, Chiara Ferragni poses wearing some of Bvlgari’s most iconic jewelry styles, spanning from the signature B.Zero1 collection and the Serpenti and Serpenti Viper range to a stunning Monete high jewelry necklace.