Layers of Time Collection: Citizen Celebrates 100th Anniversary of First Watch
Layers of Time Collection: Citizen Celebrates 100th Anniversary of First Watch
A new themed collection called LAYERS of TIME is being released by CITIZEN in honor of the 100th anniversary of the first watch with the CITIZEN brand.
A new themed collection called LAYERS of TIME is being released by CITIZEN in honor of the 100th anniversary of the first watch with the CITIZEN brand.
The new collection features structural color dials inspired by the geological layers of rock and minerals that built our planet over millions of years.
There will be five brand-new, limited-edition versions from the range available, and every model has CITIZEN's exclusive light-powered Eco-Drive technology installed.
Photo: Layers of Time Collection from Citizen (Source: YouTube Screenshot)
Citizen & Cutting-edge Technology
The dials are printed using structural color ink created by FUJIFILM Corporation on 100% recycled polycarbonate. This cutting-edge technology gives the dial an alluring glitter and gloss that is reminiscent of the innumerable layers of rocks and minerals that have developed over millions of years.
The pigment-free ink produces a variety of colors and tones by using light reflected off the ink's microstructures. Eco-Drive technology, which measures time using light as a clean energy source, made these distinctive dials conceivable.
The distinctive finishing on the bezel and dial of each of the four men's models - two brand-new ATTESA models with exclusive Super Titanium and Duratect DLC, one limited edition Geo Trekker, and one PCAT - is inspired by various geological strata and minerals found in the Earth's crust. On the other hand, the lady's model has diamonds that give the dial a sophisticated shine, according to instoremag.com.
A Reputable Brand
For more than a century, Citizen has been a reputable brand in the watch industry and is well-known worldwide for its unwavering commitment to superior workmanship, technical accuracy, inventive thinking, and design brilliance.
In addition to being the first to produce watches made of titanium and quartz crystal, Citizen was also a trailblazer in environmental advocacy, having introduced the first light-powered watches with exclusive Eco-Drive technology in 1976, making environmental consciousness a key principle.
Aiming to create high-quality timepieces at an affordable price so that everyone may enjoy every minute of their lives, Citizen is a forward-thinking, socially conscious, and inclusive company, with roots in the Japanese idea of putting society before the individual.
About Citizen
Citizen’s business philosophy, Better Starts Now, is based on a great respect for personal growth.
Regardless of the goal - improving the product, the customer experience, or the environment - Citizen welcomes opportunity and progress.
From the creation of a watch's constituent components to its final assembly, Citizen's vertically integrated manufacturing process painstakingly oversees quality and production standards, honoring the company's origins as a real manufacture d'horlogerie.
Also, Citizen offers an extensive selection of reasonably priced, high-performance, environmentally conscious timepieces. These include refined, classic designs that are both beautiful and collectible, as well as professional-grade, sport-inspired designs with cutting-edge features.
Citizen's broad appeal is further enhanced by a 2018 agreement with the formidable Disney brand, which includes co-branded watch collections with Disney, Marvel, and Star Wars as well as a brand presence at Disney Parks & Resorts worldwide.
